Staple Design – Gwilym GJ …think, design, build, enjoy, think, evolve…..

Wanaka Wastebusters Housing Insulation Project Progress

One of my bigger projects at Wanaka Wastebusters in the last few months has been to build up a new business unit to perform insulation installation in the Central Otago region. We are well placed to provide this service as our existing partner CBEC in Northland has been running a service for a few years.

This project includes researching the potential, branding and communications and then forming a team, and putting together the paper trail and doing the quality control as we roll out the service. Initially we will be contracting to the Otago Regional Council to their Clean Heat Clean Air program.

I put some thought into the brand and decided something a wee bit cleaner and smarter than the ‘Comfy Homes’ message out there may be a little more appealing to the Central Otago Audi driver. I really like German trades logo styles as well which tend to be small and authoritative. I settled on ‘Energy House’ which I think sums up our mission, to reinforce (through insulation) that a house needs energy, good energy, and to retain it.