Staple Design – Gwilym GJ …think, design, build, enjoy, think, evolve…..

Darwin and spark

One of my current projects with Merle is doing a brand and graphic scheme for “On the Road Recycling”, an initiative of CBEC through Remarkable Recyclers.

The challenge is to, in a positive light, make people on holiday want to engage with the recycling system: buy a pre-paid plastic bag, fill it as they travel and deliver it to a participating recycle centre.

I do not like the word ‘waste’ and if I had my way it would be replaced with ‘resource’. In our brainstorming and sketching I have been playing with portraying the items you may recycle as something that has it’s own will, it’s own journey it wants to go on.